The rise of ‘the ICO’ in 2017 & now in 2018 has been astonishing to watch. ICOs have followed the innovator's dilemma disruption path in much faster timeframes than technology has. The VC and Angel investor market, which maintains a chokehold on development projects, has now been uprooted by a decentralized, democratic model of global crowdfunding that in some cases, is producing returns in the 1,000% range.
This program is for those who are looking to take their business from an idea into a successful ICO.
As per Australian law now that you cannot release a security tokens (without a license). The token must be a Utility token. Learn what is required to ensure your Token are issued as a Utility token (not Security token) so that you don’t get into trouble with the Law
So What Is An ICO?
As per Wikipedia - 'Initial Coin Offering (ICO)'
An initial coin offering (ICO) or initial currency offering (derived form initial public offering) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, a quantity of the crowdfunded cryptocurrency is sold to investors in the form of "tokens", in exchange for legal tender or other cryptocurrencies such as bitcoin or ethereum. These tokens supposedly become functional units of currency if or when the ICO's funding goal is met and the project launches.
What Will You Learn?
In this program you will learn all the steps required to take your business to the ICO. There are around 2500 ICOs listed at the moment. In this program you will learn how you can stand out amongst the others and market effectively.
Week 1 - Overview of an ICO
In week 1 you will learn what is an ICO is and why it is important today's time. Who has been successful or failed before you? Also some case studies so you will understand what is required for you to do to make a successful ICO.
Week 2 - Whitepaper
This is THE most important document for your ICO. In this week you will learn what a Whitepaper is and what your whitepaper should cover. What are the technical and non-technical information MUST BE included in the Whitepaper. Where to find good advisors etc.
Week 3 - Blockchain 101
What is Blockchain and why it matters. ETH Smart Contracts
Week 4 - Marketing Your ICO
Learn how to market your ICO, what are the effective channels available, how to story tell and pitch your ideas
Week 5 - Website & Newsletter
Landing Pages - What should be available on the website?
Week 6 - Token Distribution
How to distribute your tokens
Week 7 - Social Media Strategy for Your ICO
Learn which channels are effective and how to market your ICO
Week 8 - Minimal Viable Product (MVP)
It is a law in the country now that you cannot release a Security token (without license). The token must be a Utility token. Learn what is required to ensure your Token are issued as a Utility token (not Security token)
Week 9 – Crowdfunding Campaigns & Pitch
Each crowdfunding campaign has parameters such as min cap, max cap, campaign duration, token allocations and what happens to tokens which are not sold. Learn about Crowdfunding Campaigns rules & standard parameters
Week 10 – Launch Your ICO
This week all about how to now announce your ICO, what are the steps to ensure you announce the ICO on every platform.There will be a lots of work after your successful ICO campaign. You will need to work on listing your token on exchanges, keep up with your community with updates, hire new employees and develop your product.
5th July 2018
Time: 06PM - 09PM
Duration: Part-Time For 10 Weeks
Location: Class Room Training in Melbourne CBD + LIVE Streaming
Jag is a business architect, technology evangelist and Australia’s most sought after executive mentor. He is the founder of Second Innings Academy.
Jag is currently mentoring small to medium business owners & executives globally to build great companies. He’s got over 18 years of experience providing solutions to a wide range of clients at both Fortune 500 and start-up organizations in domestic and global markets