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Initial Coin Offering (ICO) Certification Program

An A-Z Course on How to Launch a Successful ICO

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The rise of ‘the ICO’ in 2017 & now in 2018 has been astonishing to watch. ICOs have followed the innovator's dilemma disruption path in much faster timeframes than technology has. The VC and Angel investor market, which maintains a chokehold on development projects, has now been uprooted by a decentralized, democratic model of global crowdfunding that in some cases, is producing returns in the 1,000% range.

This program is for those who are looking to take their business from an idea into a successful ICO.

As per Australian law now that you cannot release a security tokens (without a license). The token must be a Utility token. Learn what is required to ensure your Token are issued as a Utility token (not Security token) so that you don’t get into trouble with the Law

So What Is An ICO?

As per Wikipedia - 'Initial Coin Offering (ICO)'

An initial coin offering (ICO) or initial currency offering (derived form initial public offering) is a means of crowdfunding centered around cryptocurrency, which can be a source of capital for startup companies. In an ICO, a quantity of the crowdfunded cryptocurrency is sold to investors in the form of "tokens", in exchange for legal tender or other cryptocurrencies such as bitcoin or ethereum. These tokens supposedly become functional units of currency if or when the ICO's funding goal is met and the project launches.

What Will You Learn?

In this program you will learn all the steps required to take your business to the ICO. There are around 2500 ICOs listed at the moment. In this program you will learn how you can stand out amongst the others and market effectively.

Week 1 - Overview of an ICO

In week 1 you will learn what is an ICO is and why it is important today's time. Who has been successful or failed before you? Also some case studies so you will understand what is required for you to do to make a successful ICO.

Week 2 - Whitepaper

This is THE most important document for your ICO. In this week you will learn what a Whitepaper is and what your whitepaper should cover. What are the technical and non-technical information MUST BE included in the Whitepaper. Where to find good advisors etc.

Week 3 - Blockchain 101

What is Blockchain and why it matters. ETH Smart Contracts

Week 4 - Marketing Your ICO

Learn how to market your ICO, what are the effective channels available, how to story tell and pitch your ideas

Week 5 - Website & Newsletter

Landing Pages - What should be available on the website?

Week 6 - Token Distribution

How to distribute your tokens

Week 7 - Social Media Strategy for Your ICO

Learn which channels are effective and how to market your ICO

Week 8 - Minimal Viable Product (MVP)

It is a law in the country now that you cannot release a Security token (without license). The token must be a Utility token. Learn what is required to ensure your Token are issued as a Utility token (not Security token)

Week 9 – Crowdfunding Campaigns & Pitch

Each crowdfunding campaign has parameters such as min cap, max cap, campaign duration, token allocations and what happens to tokens which are not sold. Learn about Crowdfunding Campaigns rules & standard parameters

Week 10 – Launch Your ICO

This week all about how to now announce your ICO, what are the steps to ensure you announce the ICO on every platform.

There will be a lots of work after your successful ICO campaign. You will need to work on listing your token on exchanges, keep up with your community with updates, hire new employees and develop your product.


Start Date:
5th July 2018

Time: 06PM - 09PM

Duration: Part-Time For 10 Weeks

Location: Class Room Training in Melbourne CBD + LIVE Streaming


Your Instructor


Jag Jassel
Jag Jassel

Jag is a business architect, technology evangelist and Australia’s most sought after executive mentor. He is the founder of Second Innings Academy.

Jag is currently mentoring small to medium business owners & executives globally to build great companies. He’s got over 18 years of experience providing solutions to a wide range of clients at both Fortune 500 and start-up organizations in domestic and global markets


Class Curriculum


  ICO Certification Program
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course will start on 5th of July 2018 Thursday @06PM for 10 weeks
How long do I have access to the course?
The course will be delivered in the classroom in Melbourne CBD but also be streamed LIVE if you unable to make it to the class. For Online Course you will have access for 12months.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 14 days and we will give you a full refund.

Get started now!